Doors Re-Open in January 2023!
THIS PRE-LAUNCH OFFER IS AVAILABLE FOR A LIMITED TIME!
Doors Re-Open in
April 2023!
THIS PRE-LAUNCH OFFER IS AVAILABLE FOR A LIMITED TIME!
Calling all coaches, consultants & experts ready to acquire clients
without spending money on ads or hours on social media.
Land valuable media coverage for your business. . .
even if you're not sure you're ready or you've tried and failed before.
Join Peerless Publicity!
Grow your Visibility. Scale your sales. Create Lasting Impact.
you yearn for the impressive "as seen in" bar you've spied on THE WEBSITES Of YOUR peers.
But you're not really doing anything about it.
So if you:
Have a message you want to share with the world
Feel called to create a big impact
Dream of being the leading expert in your niche
Want your inbox flooded with people who want to work with you. . .
Then Peerless Publicity is the solution!
why publicity has power
Publicity increases the visibility of your business while establishing credibility with your prospective clients or customers. When you "earn" media coverage, you "borrow" its influence.
MAKE IT EASY FOR YOUR PROSPECTS TO FIND YOU
Prospective clients who find you through media coverage come in as warm leads. It takes less time to convert them because they already know and like you.
ESTABLISH TRUST
Consumers are more skeptical than ever. They are suspicious of what brands say about themselves but trust what they read, see or hear from their favorite media outlets.
Earning media coverage will put you on a fast track to growing your brand and your business.
the problem
While getting featured in the media is the best way to grow your brand, it can also be the most challenging. Professional publicists typically spend 5-7+ years honing their craft to become true experts!
the problem
_____________
While "earned" media is the fastest way to grow your brand, it is also the most challenging. Professional PR pros typically spend 5-10 years to become a true expert!
So what is the answer?
You can't afford to hire a publicist.
Experienced publicists charge from $2,000 to $10,000+ each month—typically with a minimum 6-month contract.
You don't have time to figure out how to do this on your own or to spend in a year-long program.
Time is of the essence. You want to learn an effective process without any fluff or long-term commitments.
You don't know who to trust.
Many of the course creators in this space lack the experience and expertise to teach media relations. All they've acquired is a bit of luck or a trendy tactic and neither of those work as a repeatable strategy!
but what if. . .
You could land media coverage without hiring a publicist, wasting time or working with an inexperienced "expert"?
just imagine. . .
landing coverage in major print publications!
being interviewed on radio, TV and podcasts!
building your very own "as seen in" section on your website!
having clients seek you out because they discovered you through the media!
SOUNDS INCREDIBLE, RIGHT?
You're ready for
Peerless Publicity
The complete system for coaches, consultants & experts
who want to leverage the power of publicity
to grow their visibility, scale their sales and create lasting impact.
Using the proprietary "AS SEEN IN METHOD" developed by a leading publicist and agency owner.
This course includes a unique methodology that blends essential core strategies and innovative practices used by a premier agency in the impact space. By learning and implementing throughout the 8-week course, you'll have every opportunity to build productive interactions that lead to prosperous publicity.
8 MODULES
BONUS TRAINGS
TEMPLATES + SWIPE FILES
THE PEERLESS GUARANTEE
LIFETIME ACCESS
ARE YOU READY? → HERE'S WHAT'S INCLUDED
Module 1: Navigate The Media
The media landscape has changed and that means MORE opportunities to share your message. In this first module, you'll learn to choose the outlets that are best for your brand so you can attract more of your dream clients. I'll give you a head start with info on some of my favorite outlets!
Module 2: Get Ready for Your Close-Up
Not sure you're ready for prime time? In Module 2, I’ll lead you through the steps to position your expertise so when editors check you out to decide if you’re the right fit for their outlet, the answer is a resounding “yes!”
Module 3: Think Like A Journalist
To earn media coverage, you have to move beyond what you think is important to what an outlet will find appealing. Module 3 will teach you how to hone a few skills to be sure your stories and campaigns resonate.
Module 4: Craft Your Campaign
Rather than the "spray and pray" approach, we'll create a strategy with measurable outcomes so you can chart your success along the way. I'll even give you our outreach tracking template!
Module 5: Perfect Your Pitch
This is a really juicy module, filled with lessons on storytelling, relevancy, and, yes—perfecting your pitch. I'll share some winning pitches and teach you the art of the follow-up.
Module 6: Be An In-Demand Guest
Guest opportunities are plentiful. From guest posts for online publications to presenting as a guest expert in other people’s programs, masterminds and events, I’ll tell you how to find these opportunities.
Module 7: Ace Your Interviews
In Module 7, I'll take you through the media training I provide to my agency clients. We'll cover articulation, body language, speaking in "sound bites," owning the conversation and even what to wear for an on-screen interview!
Module 8: Claim Star Status
You scored the feature, interview or presentation. . . now what? In Module 8, I’ll share with you several ways to use your coverage to deepen relationships, score more opportunities and claim your media star status!
THE "AS SEEN IN METHOD"
This proprietary method created for coaches and consultants is
also perfect for the VAs and marketing coordinators who serve them.
Learn the proprietary "AS SEEN IN METHOD" developed
by a PR agency owner.
Equip yourself or your assistant with the skills that will earn you
media coverage while saving you time and money.
Feel more confident about reaching out to journalists with well-thought-out and presented story ideas that are mutually beneficial
to your business (or your client) and the publication.
but WHAT IF> > >
BEST OF ALL >
BEST OF ALL >
You can learn this system in just 8 weeks
from a true PR expert...
someone with 30+ years of experience creating PR campaigns, leading strategies and earning more than a million placements for clients without gimmicks.
that would
be me ;)
I'm Lorraine Schuchart, an accredited public relations practitioner (APR) with more than 30 years of experience building brands and businesses with the power of PR. I'm so frustrated by what I see passing as media relations training that I've decided to create my own program specifically for coaches, consultants and experts!
The art of public relations is built on owned, shared and EARNED media. Publicity is the earned media. It's also known as press or media coverage.
Publicity influences audience behavior and drives business outcomes. It can position you as the trusted authority in your niche and make you more prosperous!
BUT... you have to do it the right way. I can help. At my agency, Prosper for Purpose, my team and I build disruptive brands for individuals and organizations that want to impact the world AND their bottom line. We build those brands through PR: publicity, content marketing, social media and more. In 2020, I added an educational arm to my firm. The Peerless Entrepreneur (PE) helps those who can't yet afford to hire an agency. PE contains interactive courses to help entrepreneurs build "category of one" brands. This is one of those courses.
There's a better way to reach your prospects
A method that doesn't include. . .
Wasted time, wasted money and the frustration that comes from wasted time and money. We've all had enough of that, right? It's time to learn the essential core strategies and innovative practices that ACTUALLY WORK.
Brands I've represented as a publicist have been featured in numerous outlets, including:
ACTION-TAKERS ONLY
This is a "learn and implement" opportunity ...
No one wants a course without accountability. Think of this as the college course you should have taken but didn't. You will receive a lesson each week that you can watch at your convenience. There will be office hours every other week so you can come with your questions. I will provide all the training and tools so you can learn and do!
THE PEERLESS PROMISE
I know this program will work if you do. That is why I'm backing it with my Peerless Promise. If you go all-in on modules 1, 2 and 3, do the assignments and find, for ANY reason, this program is not for you, email connect@prosperforpurpose.com within 20 days of purchase and I'll promptly refund your investment.
Extra, extra!
Read all about the extras you'll find in this course.
I know you may have avoided media pitching in the past, so I'm giving you EVERYTHING I HAVE to help you become the MEDIA SUCCESS you were MEANT TO BE 🙌🏼
1
BONUS TRAININGS TO BUILD YOUR SKILLS
In addition to the 8 Core Modules, you will receive some incredible bonus training videos. Many of these are to address topics related to that module while others are based on new research findings, what I'm seeing in the market, or something I find cool and interesting that could enhance your skills.
One bonus talks about what to wear for a television interview, while another shares the secrets of speaking in soundbites.
2
GUIDES + TEMPLATES
You will receive your first Prosperous Publicity guide in Module 1 with additional sections presented throughout the course. You can print these out and make your own binder, or add them to your digital storage.
You will also receive some of the templates we use with our agency clients PLUS additional tools created JUST FOR YOU, like the Peerless Publicity Media Process Worksheet to help you identify your best media outlets, and media training docs so you can ace your interviews and so much more!
3
LIVE Q + A SESSIONS
Every other week there is a live Q+A session so you can show up with your questions and gain insight from the questions other students ask.
Stuck on the best media outlets to start with or who to pitch at a particular publication? Bring your questions to us!
4
LIFETIME ACCESS TO THE COURSE
Unlike most programs that give you access to the training only as long as you pay to be a member, this program is available to you for as long as I have it. This means that you go at your own pace, review the content as needed, plus receive any updates we make to the modules, templates and bonuses!
5
THE LIST
As you craft your campaign, you'll receive access to "The List," my secret go-to list of favorite podcasts, shows and publications—with who to contact at each outlet!
6
FLASH BONUS: A PERSONAL PITCH REVIEW!
Fast track your pitching skill with a personalized pitch review by me or a member of my team. Perfecting a pitch can take time. That's why I'm including a pitch review for each new student who signs up.
Peerless Publicity
Make THIS the year YOU leverage publicity to grow your business!
Module 1: Navigate The Media (Value $400)
Module 2: Get Ready for Your Close-Up (Value $1,000)
Module 3: Think Like a Journalist (Value $300)
Module 4: Craft Your Campaign (Value $500)
Module 5: Perfect Your Pitch (Value $500)
Module 6: Be An In-Demand Guest (Value $300)
Module 7: Ace Your Interviews (Value $1,000)
Module 8: Claim Media Star Status (Value $300)
Peerless Brands Community (Value $500)
Templates and Swipe Files (Value $2,500)
Bonus Trainings (Value $1,250)
Personal Pitch Review (Priceless)
TOTAL VALUE = ($8,550)
Total Investment = $1,000
what she said
Here's what some of my clients say about working with me.
SIMONE MCNITT
Talent Inclusion Partner
It's been wonderful learning how to market my business...
Everyone has a different starting point. It's been wonderful learning how to market myself, how to market my busness...and the most important part is all the support I've received!
Annie Doyle
AHD COMMUNICATIONS
.
Lorraine is a true PR professional...
MY TRAININGS WORK BECAUSE I'VE PERFECTED MY CRAFT
AND I KNOW HOW TO TEACH YOU WHAT YOU REALLY NEED TO KNOW
Publicity can be a game-changer for your business.
Make 2023 the year you grow your visibility.
more of what she said
Here is what some of my clients have to say about working with me.
CAPTAIN COURTNEY SCHOCH
Airline Captain, Author,
Philanthropist & Leadership Consultant
TAMSIN ASTOR
Chief Habit Scientist,
International Speaker & Author
BRIDGET RICHARD, LISW-S
Owner, Lamplight Counseling Services,
LLC & Women's Empowerment Coach
BUT THIS OFFER ENDS JANUARY 31!
You'll spend several hundred dollars more if you wait, so save your spot with a deposit of just $225
you asked
Here are a few of the questions I've received.
Have another? Email me: connect@prosperforpurpose.com
can this course work for
any entrepreneur? I'm KIND OF A unicorn..
This works BEST for service-based entrepreneurs, including coaches, consultants and the people who support them. As long as you have a proven offer you're ready to scale, it can work for any industry and any market!
WILL I GET ANY SUPPORT?.
How does a twice-monthly Q+A sound?
In addition, sign-up before June 30 for a personal pitch review by a member of my team!
WHAT IF THE CLASS TIMES DON'T WORK FOR ME?.
One class will be delivered each week so you can view and DO THE WORK on your own time. Q+As will be live, but if you can't be there, you can submit your question ahead of time and you'll be sent a link to the recorded session.
SO WHAT ARE YOU WAITING FOR?
This is a unique opportunity to learn from an accredited PR pro and industry expert.
There's a better way to reach your prospects
A method that doesn't include. . .
Wasted time, wasted money and the frustration that comes from wasted time and money. We've all had enough of that, right? It's time to learn the essential core strategies and innovative practices that ACTUALLY WORK.
Peerless Publicity
THE PR COURSE TAUGHT BY A PR PROFESSIONAL
Module 1: Navigate The Media (Value $400)
Module 2: Get Ready for Your Close-Up (Value $1,000)
Module 3: Think Like a Journalist (Value $300)
Module 4: Craft Your Campaign (Value $500)
Module 5: Perfect Your Pitch Process (Value $500)
Module 6: Be An In-Demand Guest (Value $300)
Module 7: Ace Your Interviews (Value $1,000)
Module 8: Claim Media Star Status (Value $300)
Peerless Brands Community (Value $500)
Templates and Swipe File (Value $2,500)
Bonus Trainings (Value $1,250)
Personal Pitch Review (Priceless)
TOTAL VALUE = ($8,550)
Total Investment = $1,000
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